Laurie Roberts

Chief Operating Officer

Laurie’s vast experience as a former journalist comes into play as she guides our clients in developing and implementing their own communications strategies.  As Chief Operating Officer, she has shaped internal and external communications for QuikTrip, Shawnee Mission Health, MRIGlobal, Sprint, the Stowers Institute for Medical Research, the Missouri Coalition for Lifesaving Cures, AMC Entertainment, Rockhurst University and the University of Missouri.

A former television reporter and anchor who broadcast live reports on NBC’s The Today Show and CNN, Laurie was often in the position of publicly questioning top newsmakers.  Now, she uses her news judgment to weave our clients’ messages into news content that carries third-party credibility influencing key stakeholders.  As senior media trainer, Laurie puts our clients through mock interviews to sharpen their skills and help them avoid common reporter tricks of the trade.  Her long-established media contacts and expertise in message development bring the highest level of service to our clients.  A skilled writer, she creates communications vehicles and messaging with high-impact, including social and digital media content, annual reports and corporate brochures, press releases and other strategic communications vehicles.

Laurie provides expert executive coaching, facilitates media training, and implements crisis/risk communications, strategic public relations, marketing, and event planning.  The Kansas City Chapter of the Public Relations Society of America has recognized Laurie’s strategic public relations and crisis work with more than two dozen PRISM awards, and the International Association of Business Communicators has awarded Laurie with 16 Bronze Quill awards for excellence in public relations and strategic communications.

Laurie was named one of Kansas City’s Most Influential Women by Kansas City Business Magazine and is a graduate of Centurions, an intensive two-year Kansas City civic leadership development program.  She lends her time and talents to a number of community nonprofit organizations.  She serves as President of the Board of Directors for the Kansas City affiliate of Susan G. Komen and has served as Vice President of the board of the Girl Scouts of Northeast Kansas and Northwest Missouri.  Laurie also provides strategic communications counsel to the Kansas City Chapter of the American Heart Association, the win|win campaign to increase the number of women on corporate boards and in executive positions, and serves on the campaign cabinet of the United Way of Greater Kansas City.

Laurie is married and is the mother of two adult daughters.